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Retailers Perceived to Have "Green" Agendas Are Poised to Benefit From Consumers Choosing to Purchase Environmentally Friendly Product During the Economic Downturn
Consumers are becoming more green-conscious as the global economic crisis worsens, according to a report published today by The Boston Consulting Group (BCG). In a survey of 9,000 consumers in North America, Europe, China, and Japan, BCG found that more shoppers systematically purchased green products in 2008 than in 2007. Some 34 percent of Europeans (up 2 percent from 2007) said they would continue to systematically look for and purchase green products. In a complementary survey of 1,040 consumers carried out in the United States this month, some 32 percent said they still systematically look for or often purchase green products. |
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LONDON, UK - Successful sustainability initiatives have become a key component of global firms' brand strength, according to the consultancy behind the annual Best Global Brands Report. Speaking ahead of the September 19 publication of the report's latest edition, Interbrand chief executive in London Rune Gustafson said that it was becoming almost impossible for a firm to retain a strong brand without also having a credible sustainability strategy. |
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Eco-friendly shopping trends have inspired two studies of U.S. buying habits and are fueling eBay's launch of a new online marketplace that's aimed at channeling purchasing power with consumers' interests in environmental and social responsibility. The Body Shop told of research showing that consumers' expectations for corporate ethics and behavior continue to grow despite the tough economic climate, the Canadian market research firm ICOM said that graying shoppers are the leading purchasers of green household products and eBay went live with its venture called WorldofGood.com. |
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Taking the lead in limiting the use of plastic bags, Wal-Mart – a public Corp Giant, is setting an example. The plan is to decrease and discourage the use of plastic bags as much as 25% in the US and 50% in other countries. Taking one step at a time, they are planting the seed of reusing and recycling in the minds of consumers. To bring about a global change, this kind of a move is always essential and has an impact that makes a difference. |
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Production of environmentally friendly goods is set to double, with turnover of $2.7-trillion a year by 2020, a report released on Wednesday at the United Nations said. |
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